How to capture the essence of a place in an art piece?

Behind the scenes of new class creation and the impact of visual storytelling when crafting up your dream works.

How to backstitch may be the first question that comes to mind for an embroidery beginner. Why?

Because the backstitch technique may be one of the most frequently used embroidery stitches. For example, we use it for EVERY SINGLE DESIGN. No joke. It’s literally the only technique that we really couldn’t be without…

This is a message to you who sometimes feel discouraged about your art.

Firstly, you’re not alone. It happens to all of us regardless of how “far” we’ve come on our art journeys.

In fact, it just hit me real hard this very moment, which is what motivated me to write this article.

Since the post of potentially quitting Instagram for good, I decided to not just let my emotional spikes go to waste…

It’s not without hesitation that I express frustration over Instagram.

Because without it, we would not be where we are today; Independent artists that get to work with our passion. Without it we wouldn’t have met such incredible people and get to share our passion with YOU.

I am grateful for all of the opportunities it has brought to us and others in the creative field. Simultaneously I also feel an increasing urge to recognise the reality; That it takes more than it gives. Frankly, it has been slowly draining us for the past 2 years…

Does the thought of drawing a pattern from scratch make you feel overwhelmed?

We get you!

Let’s just get an important note down first; To draw is not a pre-requisite for becoming an embroiderer or even an embroidery pattern designer. (We have a full Masterclass on How to create your own embroidery designs in the Charles and Elin Academy.)…

It’s the second week of the Creative Challenge, which means that we are about to get uncomfortable.. or in other words, launch ourselves into “Creative Discomfort”.,.

Ever since I was little, my dream was to use my creative voice to do art and to write.

I love to write.

It’s as if letters put together into words is something so powerful. Because depending on how you put them together, the words and eventually sentences will have completely different meanings….

How to boost creativity is a very interesting subject. Because from a theoretical stand point, you can entangle yourself in complex answers. But from a practical stand point, I think there is only one answer: Just start to create…

Do you feel like you never have time to do embroidery?

Maybe you watch the seemingly never-ending flow of new work from other creatives online, but it 0nly adds more pressure that you haven’t done anything…?

If not, this is a friendly warning that you may want to make one at the end of this article! 😉

The concept of keeping an embroidery sketchbook was born already a couple of years ago when I began to experiment with thread-sketching. Thread-sketching, invites you to develop your artistry in the same way pencil sketching in a regular paper sketchbook does. It’s just the medium that changes from pen and paper to fabric, floss and needle…

Did you ever wonder – why architectural embroidery? And what is threadsketching?

Truth is, my artist journey didn’t begin with the embroidery medium. It started already when I was just a few years old and discovered that it was much more fun to play with pen and paper than any other “real toys”. And when I was about 12 years old I discovered street sketching…

This article contains the full script of my second studio vlog. This time you get to follow along through video snippets filmed throughout the week. As I was filming and editing the vlog, I couldn’t help but start thinking about how I ended up here. Or more specifically, reflections on how I became an artist and entrepreneur…

Have you ever tried abstract embroidery art?

Did you like it? Did you feel intimidated by it? If you didn’t try it at all, why?

First, to ask these kind of proactive questions is a first step in identifying potential creative blockages and ultimately being able to find solutions…

When you stitch architectural embroidery designs, the sky can sometimes feel like a big empty space. But instead of feeling intimidated by the “emptiness”, look at it as the perfect area for creative exploration. In this guide you will learn all the techniques of how you can add a watercolor sky to an embroidery design.

Why the sky?

Watercolor embroidery is a stunning combination of watercolor painting and hand embroidery. At a first glance it can look very difficult and intimidating. And to be fair, it is quite tricky to find good information about it. Thus to solve that problem, I have put together an informative guide with 7 things you should know about how to do add watercolor to fabric…

Creative free hand embroidery is incredibly liberating, stimulating and FUN! Yet very few dare to give it a try. Why? Because we are so entrenched in the idea that what we make has to come out pretty. Let’s imagine a scenario…

Ever since I began to do embroidery more seriously, I have the mindset that anything is “embroiderable”.

I don’t know if the term embroiderable even exists in English.

Honestly I just made it up… 😉

Yet, I think that it describes the point perfectly.

To create your own embroidery designs is perhaps one of the most fulfilling processes of modern embroidery art.

However, it may also be one of the most daunting…

Because where to start?

How to start?

Do you also dream to join the upcycle movement and have home embroidered clothes, but have no idea of how to do embroidery by hand?

If you have never done embroidery before it can be difficult to know how to do without the risk of ruining the clothes…